Insights
To bolster its virtual reality and augmented reality efforts, Apple has acquired Metaio.
The company’s site has stopped taking new customers, and now a legal document confirms
Apple has acquired it.
To bolster its virtual reality and augmented reality efforts, Apple has acquired Metaio. The
company’s site has stopped taking new customers, and now a legal document confirms Apple has
acquired it.
However, Apple didn’t confirm the news from its own side. It rather gave its usual statement to
TechCrunch saying, “Apple buys smaller technology companies from time to time, and it generally does
not discuss their purpose or plans”. Metaio posted on its site that, its products and subscriptions
are no longer available for purchase. Email tech support will continue until June 30th.
It has 1000 customers and 150,000 users worldwide in 30 countries.
Founded in February 2013, Metaio is a technology company that develops augmented reality software
technology and solutions. It is based in Germany, headed up by Co-founders Thomas Alt as CEO and
Peter Meier as CTO. The firm has worked with over 140,000 developers and counted BMW, Audi, and
furniture retailer Ikea among its clients.
The company had produced an app for Ferrari that gives a potential buyer, an AR tour of the car. The
company also developed a “Time Traveler” app to let visitors to the Berlin Wall experience the
historical site through the years.
Apple is also working on augmented reality for its Maps, as per a report by 9to5Mac’s Mark Gurman.
Augmented Reality space is flourishing at the moment, and it has been adopted by many other tech
industries too. Even Google took an attempt with Google Glass headset, and from AR it also tried its
hand at VR with Google Cardboard – a DIY project that allows users experience virtual reality using
nothing but their smartphone and a cardboard box. Earlier this year, Microsoft had announced a VR
headset with augmented reality capabilities- Hololens with applications ranging from 3D design to
gaming, office use, and home repair guidance. With all these actions happening in this segment, the
consumers can brace themselves for something big coming up.
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